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PRODUCTION PIPELINE

Idea, brief, treatment, script, production planning.
This is the pre-production phase. First, we come up with an idea for a story. Then we produce a written treatment to make the project financially and practically feasible, write the script, pitch the concept within our team and - get a go-ahead. Then we schedule and start putting our team together.

Concept Design
Concept Design often starts during the pre-production phase. This is the first stage of design, doing preliminary work to illustrate both the narrative and possible visual treatment of the project. We spend this time to experiment with characterisation and style.


Storyboarding
The Executive Producer works closely with the Storyboard Artist(s) to visualise the script and tell the story. The Storyboard illustrates the narrative, composes the shots, demonstrates action, indicates camera moves and maintains continuity. The storyboard is then revised and updated to reflect changes to the script or comments from the Executive Producer and the Client. The more defined the final storyboard, the smoother the rest of the production process should be.

 
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